87% of brands say that email marketing is very critical to business success (Litmus). In fact, 77% of marketers have seen an increase in email engagement over the last 12 months. (Not Another State of Marketing).
However, more often than not just using email marketing will not be enough. You will have to use more than one communication channel to improve customer relations and overall sales.
One of the most proven ways to do this is to use SMS and email marketing together.
That is exactly what the Omnisend Shopify app helps with - email and SMS marketing.
As a leading solution in the email marketing domain, Ominisend offers a wide range of features and functionalities that are essential for managing and scaling a Shopify business. In this blog, we will take a deep dive into Ominisend and its capabilities.
What is Omnisend
Omnisend is an e-commerce email and SMS marketing automation tool.
It lets you effortlessly boost sales, refine your targeting strategies, and ensure consistent brand messaging across communication channels.
Whether you run a small online store or a large enterprise, Omnisend can help you.
By using Omnisend, you can connect with your audience on a personal level, sending the right message to the right person, at the perfect time, and through their preferred channel.
With Omnisend, you can easily send personalized emails and generate more sales with dedicated workflows for abandoned carts, upsells, and much more. This human-centered approach helps you engage effectively with your customers and stay ahead in the fast-paced world of marketing.
Key Features
Let’s take a look at some of Omnisend’s notable features in detail -
Customizable branding with drag-and-drop editor
Omnisend offers a customizable branding solution. It comes with an extensive template library to simplify the creation of professional and visually stunning emails without the need for coding knowledge.
With Omnisend, you can effortlessly personalize and customize your emails to align with your brand's visual identity. From adding product images to dynamic discount codes, Omnisend allows you to tailor each email to meet your specific campaign objectives.
Omnisend's preset feature also enables you to save customized email templates as presets for future campaigns, ensuring consistent and on-brand messaging across all your email communications.
Powerful automations
Omnichannel lets you combine multiple channels and build your automated workflows. You can choose templates from their collection of pre-built workflows.
This is a comprehensive solution that offers pre-built workflows for every stage of your customer journey. These templates contain pre-written messages, subject lines, and workflow settings you need, so you can get up and running in just minutes.
Omnisend also offers a drag-and-drop Automation Editor to build your custom workflows. This feature gives you full control to adjust, customize, and visualize the sequencing of your automation journey.
Whether you want to make small adjustments or create a unique workflow from scratch, this easy-to-use interface will help you crush your business goals.
Customer segmentation
Context is an important aspect of marketing. You need to be able to communicate the right message to the right people at the right time - only then would your marketing efforts help you bear fruits.
That’s why customer segmentation is so important. Omnisend helps you with this.
With Omnisend, you can easily personalize your messages based on certain conditions and parameters.
Because Omnisend integrates fully with e-commerce platforms, you can use all your data effectively. You can segment your customers based on the specific items they purchase, their average order value, how recently they made a purchase and much more.
Furthermore, Omnisend automatically assigns each customer a lifecycle stage and presents this information in a user-friendly map. With this segmentation, you can prioritize and personalize your retention strategies for the most valuable shoppers. By keeping your brand top of mind for these customers, you can encourage repeat purchases and build long-term loyalty.
Once you create these segment lists, Omnisend keeps updating them in real-time to ensure you stay on top of your marketing game. It also uses the power of AI to help you with powerful data-backed segmentation suggestions when you’re building lists for the first time.
Contact collection
Omnisend can also help you capture and convert new subscribers on your website.
With customizable forms that comply with TCPA and GDPR regulations, you can gather not only contact details but also additional information from your visitors. Once you have their details, you can start engaging them right away through automated messages via email and SMS.
To do so, Omnisend has multiple options available - popups, landing pages, Wheel of Fortune, teasers, and much more.
There are templates available for each of these different formats, which you can choose, and get started almost immediately.
Reports and analytics
Omnisend provides robust reporting and analytics tools to help you track and analyze the performance of your email marketing campaigns.
With features like the Sales Dashboard, Campaign and Automation Reports, and Advanced Reporting, you can gain valuable insights into your email marketing efforts.
The Sales Dashboard offers a high-level view of your aggregate sales and performance metrics, while the Campaign and Automation Reports provide detailed insights into the effectiveness of your campaigns. The Advanced Reporting feature allows for deeper analysis and custom reporting, giving you the necessary data to make informed decisions and optimize your email marketing strategies for growth and success.
Personalization
What sets Omnisend apart is its advanced personalization capabilities. You can personalize anything from the design, content, segments, workflows, etc.
You can automate personalized emails to include the receiver’s name and other relevant information to make it sound more genuine than just a regular mass email blast.
Customer support and resources
Good support is of utmost importance, especially when running an online store at scale.
Omnisend’s customers are always praising its support team. The Omnisend team is quick to respond and genuinely savvy in guiding its users to a resolution.
Omnisend also has a large repository of guides that are comprehensive, up-to-date, and very clear. For the go-getters who like to figure things out on their own, these guides are a life-saver.
Omnisend pricing
Omnisend offers plans based on the number of contacts your business has. These plans range from 0-150,000+ contacts.
Here’s what the plans for 0-250 contacts look like -
The pricing for larger contact numbers will vary.
Pros and cons of using the Omnisend app
Pros
- Good customer support
- Ease of integration
- Personalization
- AI-powered segmentation
- Free plan available
Cons
- The template editor lacks advanced features
- Limited integrations (for instance, doesn’t integrate with Google Analytics)
Ready to set up email and SMS marketing with Omnisend?
Omnisend is clearly one of the most powerful email and SMS marketing apps in the Shopify ecosystem. But to be able to make the most of it, you need to be able to understand the capabilities of each of these features in detail, the business objectives they serve, and how to set them up.
This is where our team of Shopify experts comes in.
Ready to set up the subscription model on your Shopify store?
