The first impression is clearly the best impression. 38% of shoppers will leave a website if they find the layout unattractive. Your store design, and especially your homepage, is a crucial factor in ensuring shoppers stay on the page and keep browsing your Shopify store. If your homepage design doesn’t capture your shopper’s attention, you’re losing out on acquiring new customers.
If you’re looking for inspiration for your homepage, we’ve rounded up 10 stores with homepages that keep shoppers engaged, including why their store design works.
10 Homepages That Increase Shopper Engagement
1. Lindsay Nicholas New York
Lindsay Nicholas New York is a brand that creates workwear for women. Their storefront features a lot of product images, reeling the shopper in quickly.
Why it works: This Shopify store puts its products in the spotlight, ensuring you see just how well-made their clothing is. This image-oriented design ensures that the shopper is engrossed by the product images as soon as they land on the page.
2. Miguelina
Miguelina sells clothing that you can pack for your next vacation. Their stylish vacation-ready wear has revolutionized resort wear. Their store design features more images of the products in use.
Why it works: The store’s homepage shows large banners showcasing a product from a specific collection. By showing their best collections on the front page, they can increase their chances of getting a purchase from their shoppers.
3. Sans Faff
Sans Faff is a minimalist womenswear label that prioritizes sustainability. Their minimalist approach is reflected in their neat and clean storefront.
Why it works: Sans Faff’s header shows a video about their brand and products. Since the video auto-plays, it makes shoppers who land on the page stop scrolling and watch, capturing their interest easily.
4. Beard and Blade
Beard & Blade is Australia's biggest online men's grooming store. Their website follows a grey and white theme, just like their monotone colored products. They’ve used a lot of conversational copy and added ratings to their products, showing that they are friendly and trustworthy.
Why it works: To show their credibility, the brand has set up a reading resources section on their homepage. Their resources are helpful, ensuring it gives their shoppers actionable tips on grooming.
5. Rowing Blazers
Rowing Blazers is an American clothing brand, selling blazers, ties, and shirts. The brand is known for the extensive use of cryptic Latin proverbs in its collection and this is also reflected in their rustic store design.
Why it works: The homepage shows different collections to shoppers, allowing them to navigate to the collection they want to browse and shop from. The quirky product icons make this section more pleasing to look at.
6. H&M
H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. Their clothing is popular across the globe, with affordable pricing and pleasing styles.
H&M customizes their store according to the country. This helps them customize the elements on their storefront according to the bestselling and newly released products in that area.
Why it works: As you scroll through the store, you’ll see that H&M has multiple banners to cater to different audiences— moms, working men, home decor enthusiasts.
7. Emma Bridgewater
Emma Bridgewater is a British ceramics manufacturing company, known for their dainty handmade and hand-painted pottery. With pops of color on the announcement bar and button, the eCommerce store looks just as pretty as their products. They showcase their products across their homepage, enticing the shopper to keep scrolling.
Why it works: Their frontpage shows a section that nudges shoppers to grab their products to "brighten up working from home". By updating their frontpage regularly, the brand keeps up with the current needs of their shoppers. By personalizing their store, their shoppers are more likely to resonate with them.
8. Sephora
Sephora is a French multinational chain of personal care and beauty stores. They curate multiple brands within their store, including their private labels. They offer beauty products from 300 brands to their shoppers, from cosmetics, skincare, body, fragrance, nail color, and haircare.
Why it works: Sephora’s front page shows a header that asks their shoppers for very little commitment. The header showcases mini products for different needs and shows a message that assures the product's low price tag.
9. Tea Trunk
Tea Trunk is an Indian tea specialist eCommerce brand that assures health benefits from its natural tea products. Their store is vibrant and joyful, emulating their brand personality.
Why it works: Tea Trunk uses its menu to capture shoppers’ attention. They categorized their products based on their benefits, making shoppers interact with their store for longer. Their header image shows different kinds of products based on their popularity so that shoppers don't have to search to find the store's bestsellers.
10. Dermstore
Dermstore is a skincare and beauty eCommerce store, catering to the US audience. Their storefront uses black and white as the primary colors and the product images add a pop of color to grab attention.
Why it works: Dermstore keeps its homepage updated so that shoppers don’t have to search for information. They added a small announcement bar below their menu to let shoppers navigate to their store's shipping and delivery updates due to the coronavirus.
10 Takeaways for an Engaging Homepage
Your storefront should make the shopper want to stay and interact with your products longer. Here are quick takeaways for you to increase engagement on your Shopify store’s homepage:
- Make your header image eye-catchy. Show them a product or collection that is sure to make them click through.
- Show your personality in your header image.
- Add a video in your header about your products
- Update your storefront to the latest updates or add a banner to lead shoppers to a page with more information.
- Make your storefront relevant to the latest trends and needs.
- Make shoppers relate to you with fun and joyful copy.
- Provide reading resources to build credibility.
- Cater to different audiences with different banners and product sections.
- Use your product images to show what’s great about you.
- Put your bestsellers at the top, bringing more visibility.
Is your homepage engaging?
Test out different layouts, copy, and images to optimize your store’s homepage and ensure that it is enticing enough for shoppers to keep browsing, subscriber, and even shop from you. We hope these 10 homepage designs inspired you to improve your store’s design.
If you need more help, we’re providing a free store design review. We’ll provide actionable feedback on how you can optimize your store design for your shoppers.
