Shopify Web design, Shopify Development, Shopify Store Setup

XgenTech Shopify Development and Store Setup


The seed for Melonade Athletics was planted back in 2014 when founder, Sara, forgot to pack a sports bra in her gym bag for her evening workout.  Sara had planned on taking a high-intensity interval training class after work, but unfortunately, the tank top she threw in her bag that morning would not provide enough support for jump squats, high knees, and burpees.  To avoid the discomfort of jumping without sufficient support, Sara accepted her failure that evening and opted for a less intense workout.  During this pivotal hour, she continually thought to herself, “Why has no one created a tank top that provides enough support for high impact workouts?!?!”.  On her commute to work the next morning, Sara concluded that there must be thousands of women who experience this exact same problem and took it upon herself to find a solution.  Melonade Athletics was born.